Google Adwords a SCAM?
I friend of mine has noticed something odd happening with her Google Adwords campaign. Over the last 4 months she has had to raise her Adwords budget 100 fold (yes, 100 time what it used to be) to maintain high page positions in the paid for results. BUT, she is getting absolutely NO MORE leads than she used to get with 100th of the budget. Now, she is getting more clicks, but no more leads. Thats odd. Most businesses know or at least have a good feel for their conversion rations, every good salesman knows this, and with Adwords its so accountable that you cant fail to notice the ratios.
So why, after spending 100 times the budget she used to 4 months ago, is she getting more clicks, but no more business. NOthing else has changed, and her business sector certainly hasnt changed that dramatically that quickly.
Here’s my theory: someone (or some bot) automating clicking her ads, therefore using up her budget with no resulting enquiries and so her ad then fails to display for the rest of the day. I will do more research on this, but it sounds like a good (but perhaps illegal) technique for a competitor to do this to their competition: use up all your competitors adwords budget each day, then your own ads get displayed at th etop of the pile for the genuine search enquiries.
Here are a few interesting articles I found:InteraktonlineStopScumhttp://blog.merjis.com/2006/10/13/adwords-click-fraud-reduction-competitor-clicks/
Or you can just do a Google search:google for “adwords scam”