How effective is user generated content linked advertising?
The question is how effective is UGC linked advertising compared with, say, traditional TV advertising?
Well….
….The Wall Street Journal reports that Coca-Cola recently teamed with hip-hop entertainer Jay-Z to release a clip of a June concert over file-sharing networks.So far, Coke says the clip has been downloaded 2.5 million times, which makes it arguably as effective as any TV ad in terms of brand building, but for a much cheaper price.
This article came from The Motley Fool and is