Monetizing User Generated Content - a Gartner View
Here is a chap from Gartner, sound familiar?
Consider that the top video on MySpace, with more than 2.7 million views, is a 29-second clip called “Fast and Furious - Arabian Drifting,” which shows a man in Arab garb riding his bike around in a circle. I am no expert, but the clip appears to be “lifted” from TV or some other copyrighted source and overdubbed with hip-hop music. Now that’s entertainment. All cynicism aside, this brings into relief a major issue facing the consumer-generated media (CGM) space.
CGM sites are, for the most part, unable to detect copyrighted content or porn. This is a major problem for sites that see millions of videos flow through their channels on a daily basis. That flaw is a stumbling block along the path to inserting potentially lucrative ads in this content bucket. No brand advertiser wants to take a chance that his ad will appear in, well, a video clip of some fool riding his bike in a circle.
…. take the path to real money by creating an actual business that advertisers will embrace.
Full article: here