What if Google deal is £880m down the tube?
By Graham Stuart, Published in The ScotsmanIT SOUNDS like a tale from the dotcom boom and bust era. Technology giant buys a website that’s never made a penny of profit for an eyewatering sum which it is never likely to recoup. After Google paid $1.65bn (£883m) for the video sharing site YouTube last week, analysts have been wondering whether history is about to repeat itself.
While the California-based YouTube offers nothing unique in technology terms, it has one commodity which all online media companies covet: a mass audience.
more…