Research confirms that user generated content "is not a fad" (no surprise there then)
An annual survey of the impact of the Internet on consumers’ use of media says blogs and Web sites are reversing 450 years of media trends.
“It’s an incredible phenomenon,” said Jeffrey Cole, director of the University of Southern California’s Annenberg School for Communication, which prepared the 2007 Digital Future Report.
“Users are saying, ‘I want to be the source of information,’ ” Cole told the Hollywood Reporter.
“It’s the first time since the invention of the printing press that ‘the many’ are able to communicate back.”
Some of the report’s findings:
12.5% of Internet users have Web sites.
7.4% of Internet users have blogs.
41% of experienced Internet users said using the Web has reduced their TV viewing.
See summary of report
A PDF summary of the full report is here: http://www.digitalcenter.org/pdf/2007-Digital-Future-Report-Press-Release-112906.pdf
OA by By Frank Barnako is here: http://www.marketwatch.com/news/story/researchers-user-generated-content-not/story.aspx?guid=%7BB82FAF15-4C8C-428E-99CD-A03E550024C9%7D