Application mash-ups the fast way to new commercial offerings?

Mashup applications have been getting a lot of attention for their ability to combine various services in an ad hoc manner, using tools like asynchronous JavaScript and XML (AJAX) to stitch together services. For instance, a real-estate mashup can take property listings from one Web service, link it with satellite photos and digital maps from another, and add search capabilities as well as perhaps photos of the route to the property and driving directions - eh voila: a new user app.

The article by Stuart Johnson talks about some of the MS technologies that have been touted around.

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