IPTV market set to soar

Global growth is on track for 50.5 million subscribers by 2010 with revenues topping $12.2 billion

Watching TV in the living room is about to get a whole lot more interesting with the improved experience offered by IPTV slowly becoming a reality in the U.S. If you’re in Europe or Asia, you’re much more likely to be enjoying those benefits now, as those markets are much further along in deployments and subscribers.

Regardless, the worldwide IPTV market is growing at a rapid pace, and telcos and cable operators that don’t overcome the challenges involved in deploying IPTV will soon be left behind.

We believe the global IPTV market will reach approx. 50.5 million subscribers in 2010

said Gary Schultz, principal analyst at Multimedia Research Group. The drive by telcos everywhere to increase their revenue base, plus innovative service provisioning, plus better overall quality of service and user choice will drive the markets. Europe and Asia will still be ahead, with 41 percent and 32 percent share of market (in their respective telco markets). North America should grow to about 23 percent share of market, up from its current level of about 15 percent.

There is much more in this report which is here

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