Shakeout period for online video delivery methods
In 2007, online video, mobile television and other new venues for viewing TV shows and viral video will need to prove their staying power, analysts said.
Online video will be the most hotly watched of those industries, as onlookers want to know whether it can live up to expectations set last year with the rise of YouTube and the growth of Web video across broadcast and cable network Web sites, as well as Internet portals. Online video ad spending should grow by 89 percent this year, following 82 percent growth last year, new media research firm eMarketer said.
To take the temperature for new media expectations for this year, TelevisionWeek spoke to top analysts in the areas of online video, mobile TV and video-on-demand. Look for all of these businesses to take deeper root in 2007, they said….see full article here.