UK TV Viewers Want IPTV: Just Not Really Sure What It Is

There’s a lot of noise about watching telly when you want to over the Web but the whole IPTV drive seems to be three parts fluffy marketing to one part actual delivery.

Tiscali is now throwing its few pence worth into the IPTV hat by claiming that most Brits really want IPTV. Of course, that’s those Brits that understand what IPTV stands for, which is not a lot. In a survey to back up its own Homechoice broadband TV offering, 17 per cent said they are already watching on-demand TV, while 63 per expressed their desire to. Many believe traditional programming from broadcasters will have to change or die.

Neal McCleave, managing director of media services for Tiscali UK said:

“There is obviously a big demand already among British consumers for the freedom and choice IPTV will give them, even if they don’t know the jargon yet. Conventional broadcasters should heed the warning and will need to adapt significantly in the coming years to retain their market share.”

That probably explains why the BBC, Channel 4 and ITV are all doing - or about to do - broadband TV then

OA by Martin Lynch is here

One Response to “UK TV Viewers Want IPTV: Just Not Really Sure What It Is”

  1. Anonymous Says:

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