Comparisons of Joost and YouTube

I keep reading blogs and news items that lump Joost and YouTube in the same bucket. They’re not even close and perhaps this underlines that most people (who are not in the business - i.e. most journos and bloggers) don’t know the difference. Here it is:

Joost
Content: full length, high quality, commercial content from formally cut deals with content producers, no user-generated content (yet in the plan)
Technology: peer to peer (i.e. you need a Joost client to watch stuff)
Revenue model: Ads against content (probaly ‘big’ ads not like adsense), maybe some money from commercial deals

YouTube
Content: (mostly) short clips, low quality, small screen, user generated (or at least thats teh intention), ‘long-tail’ content (millions of niches)
Revenue model: Ads, adsense

One Response to “Comparisons of Joost and YouTube”

  1. Tim Says:

    Good points.

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