www.dpingram.com

Revolutions are not easy to spot in the beginning, but they always change the world and overthrow old ways. izimi is a revolutionary concept for sharing files that’s ahead of the curve of mass adoption. But d’you know what? I’d rather be ahead of it and ready, than behind it and dead. As broadband speeds increase (a given), and as people get used to leaving PCs on (also given, driven by things like P2P, Skype, Joost, home media servers, etc), it’s absolutely natural that we’ll just click and share stuff – straight from our own PCs (not forgetting you Mac fans, who’ll be doing it too). We won’t bother to upload it to anyone else’s servers when we can easily do it ourselves in a few clicks, and no waiting for uploads. This will become as obvious as email. (Remember, they said no-one was going to buy books online. And households were never going to get broadband speeds).

Like a lot of internet start-ups, I bet, there is a healthy frustration in izimi that we don’t immediately have gzillions of users as a result of our initial launch. There’s the natural questioning about the “what” that we’re doing, and its natural human instinct to question if what we’re doing is right, but this shouldn’t leak over into an assumption that the “what” that we’re doing is wrong. It’s a time for focus and drive.

Lest we forget, izimi has a fantastic unique set of features that save users time and hassle (just click and share – much faster than uploading it all). Though we all want instant success we need to spend more than two weeks telling people about this unique benefit (our revolution) before we even consider fundamental changes. When you’re doing something revolutionary, don’t expect everyone to get it and defect in two weeks.

Most start-ups don’t have a sustainable unique; izimi does. Our unique is that whatever you want to share, whatever, you can just click and share, and anyone can see it without having to get any special software, and you can choose to have it indexed by search engines. Let’s remember how this is different?

Click and share – no need to wait for uploads, just click and share, no waiting

Whatever you want – others only accept certain file types (because they are in the old ‘upload and store’ model

Anyone can see it – the alternatives that let you click and share are P2P networks, but they need your audience to have their software. With izimi they don’t need any special software.

Indexed by search engines – when you share a file with izimi it’s indexed by the major search engines, including Google, so the entire internet population can find you. Izimi content ranks particularly highly in search engine rankings.

We are lucky/clever enough to have a sustainable unique, and we shouldn’t take that for granted. It’s every tech company’s dream to have such a unique (we only know of less than a handful of other companies in the entire world doing anything like what we are doing) – what a position.

The trick now is to stay focused, refine what we have and improve our offering, not be tempted to make it wider and more confusing. Narrow your focus to broaden your appeal. Izimi is unique and it is hot, there is money there by executing correctly, and where we’re at now, post launch is that now is the time for refining our message and execution.

This entry was posted on Tuesday, March 20th, 2007 at 1:22 pm and is filed under Izimi, MySpace, YouTube, social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.