New books to read
I bought another book on Amazon yesterday, the latest Geoffrey Moore book (the last one I read was Crossing the Chasm way back around 2004 I think). Its called Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution.
The summary on Amazon says
“You’ve read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else — probably better or cheaper.
Many companies thrive during the early stages of their life cycle, reveling in bursts of energy and advancement, only to fall slack during periods of inertia and die out while others surge ahead. But some notable companies have figured out how to deal with Darwin at every phase of their evolution — making changes on the fly while fending off challenges from every quarter.
Dealing with Darwin will help you understand your company’s role in its market ecosystem; where your competitive advantage came from in the past and how it will change in the future; what kinds of differentiation will be most rewarded in your current marketplace; and how to transform your internal dynamics to overcome the inertia that threatens every bold innovation.”
So I’m looking forward to getting stuck in.