Web ad spend overtakes newspapers in UK
Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time. Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.
In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market. But despite online ads taking an 11.4% market shares, internet ad spending was just over half that for TV adverts. TV advertising itself experienced a 4.7% fall in spending to £3.9bn.
“With almost all expenditure on traditional media in decline, the upward momentum of the internet reflects a new era … which is driven by high-speed broadband take-up and user-generated content,” the report said.