YouTube to launch 50:50 ad revenue share with users
YouTube is said to be introducing ad revenue shares with users, 50:50, in the near future. Users will select ads from a range of ads in the YouTube network and the chosen ad will then run inline with their video (something akin to Revver ads). Users will then share 50:50 in the resultant click-though revenue.
There are obvious concerns that advertisers have had, in terms of control of what content their ads appear alongside (ie concerns of innappropriate content, illegal content, or copyright infringing content) so there will be a few things to work out before it can go into production, but you better bet its on its way.