Social Networking Analytics
I was reading yesterday about a ‘new’ branch of analytics which has been coined SNA, or social networking analytics. Once you can see past the marketing name, it gets quite interesting, as you can read about here.
In essence it promises to let advertisers mine information about how we are all connected to one another and to companies whose products we use, what we say about our friends and about those companies - a whole new depth to market research.
Sounds very interesting for those that are able to harness and make sense of the information. Big brother is definitely watching us!!!