IPTV star Joost does VH1 content deal
“The companies are expected to announce this week an unprecedented arrangement in which the Viacom-owned channel will premiere the entire season of its new scripted comedy series “I Hate My 30s” exclusively on the upstart Internet TV service on July 16 - 10 days ahead of the series’ broadcast premiere.”
“Viacom is an investor in Joost, having joined the likes of CBS Corp., Sequoia Capital, the Li Ka-Shing Foundation and Index Ventures in a $45 million round of funding announced in May. Joost announced an overall content partnership with Viacom in February, getting programming from MTV, BET, Comedy Central and Paramount Pictures.”