HotSwap Launches - Video Classifieds
Next week Hotswap launches officially and opens up their site with full functionality.
Hotswap is targeting the $370 billion/year U.S. used car market with a free, video-focused classifieds site. Listings are optimized to allow users to quickly upload video of the car with a camera phone or other low end video equipment. (smart)
Both normal users and car dealers can upload listings. The company has inked a deal with Red McCombs Automotive, which will upload all of their used cars to the site. Other business development deals are being negotiated now.
They’ve raised around $1 million in capital from Kinsey Hills Group, the investors behine Scribd and others. Hotswap competes with Vast, eBay, Edgeio and many others.
Via Techcrunch