Revver pays out $1m in ad share revenue
Summarised from Mashable! by Kristen Nicole
Revver announced it’s pay out of $1 million over the past year, meeting a milestone for the amount of money drummed up and split with content owners that promote and leverage Revver’s video-sharing network.
As one of the first video-sharing networks to offer a rev-share model with content creators, many flocked to the site hoping to have more control over their content and, more importantly, earn extra cash.
As a standard in the rev-share video communities, Revver has also benefited from the popularity of videos like the infamous Pepsi and Mentos experiment, and several indie directors and film creators, including Hollywood notables, are promoting their series on Revver in order to take advantage of the ad-supported model that lets them reap the fruit of their labors.
While most content owners are not yet bringing in the big money from this model, there’s no doubt that content creators will only gain more control and financial rewards from their online content, and Revver will probably continue to position itself as an advantageous distribution platform for user-generated content. It’s already incorporated a new advertising option for pre-roll ads earlier this summer.
Revver was one of the first and currently is one of the few hosted video sites helping monetize social video for independent publishers. Metacafe currently has a producer rewards program where they pay $100 per 20,000 views. Dailymotion and Youtube are expected to pay their users through advertising revenue as well.