Skype - MySpace partnership
Thursday, October 18th, 2007
Skype and MySpace — that just sounds like a match made in heaven.
The new partnership between the pair will soon allow MySpace members to dial up other users by simply clicking a button in their profile. Of course, this is assuming you can actually find the aforementioned button in all of the site’s clutter, but we digress. Starting in November, the service will reach users in some 20 countries around the globe, and while vanilla PC-to-PC calls will obviously be gratis, “premium options” such as personal phone numbers, voice mail, call forwarding and PC-to-landline / mobile calls will have an undisclosed pricetag attached. Welcome to a whole new realm of shock callin’.
via Engadget
My comment - I like this whole mashup method of quickly offering new features for users. Why develop it all yourself when you can ‘assemble’ the best solution like this. When you consider what the aim is, to deliver user-winning features quickly, why would you not do it this way. The old view of ‘you must build it all yourself’ is rapidly sinking in todays world of mashups. Why? well its mostly due to the different ways that we now monetise our products. We used to sell our services, so we always wanted to build it ourselves so that we had control of the cash-cow and so that we didn’t need to hand out a slice of the money. But today, we launch features for free, in oder to attract users that we monetise in indirect ways, like ad revenue. The dynamic is diferrent and mashups let us achieve our commercial ends more quickly, better, and cheaper.
