One company’s experience of viral marketing
Monday, February 12th, 2007
On IMified’s blog… Note they saw a significant uptake with just one ‘informal’ post. I say ‘informal’ because all social media posts are relatively informal, but it just shows you the potential power of just one post…
Here is what they write on their blog following the post to TechCrunch…
IMified’s Viral Growth
February 10th, 2007
I should probably have my nose in some code right now fixing bugs and building new services, but I’d like take a minute to reflect and share on our experience launching IMified. In just 5 days we’ve gone from 2 users to many thousands and have been getting some really positive feedback. Our users have used IMified to perform over 25,000 tasks at the time of this writing! What really amazes us is this all happened by submitting one post to the Techcrunch company review forum. That’s it, just one post. The buzz that followed was a direct result of this post as we didn’t even try pitching our service to anyone else. The idea was to get some users in who enjoyed reviewing new services and get some feedback before doing any viral marketing. Lucky for us, that plan backfired and the news spread. We’re really proud of the fact that we’ve had zero server down time and just some minor network interuptions on AIM and MSN. AOL and Microsoft even contacted us to say Kudos! How cool?
The post to TechCrunch was made on February 4th, this entry was written in IMified’s blog on Feb 10th. 6 days later.
