The fear (and the rewards) of letting go
Tuesday, June 26th, 2007
I find it very interesting that Facebook is getting so lauded, and getting so much success, from opening up its API to allow external developers to create new apps that leverage the Facebook platform. And I totally agree its a GREAT startegy.
When you make software there is an enormous feeling of competitive pride and ownership in what you produce, but in this wiki mass-collaborative world its true that no matter how much resource you muster you simply cannot compete with the mass of creative talent and production resource that exists outside of your own company.
The move by Facebook brings to mind the fundamental decisions that IBM and Apple made right back at the start when they were developing and marketing their personal computers. Apple figured that if it kept its intellectual property to itself it could reap all the rewards from the emerging personal computer market. IBM took the opposite approach and licensed its IP to other manufacturers to make PC that were clones/compatible with their PC standard. Who won? Well, though Apple is gaining ground, I’d say that IBM won the first 25 years of this battle.
The same could be said for Palm, who decided they would keep their proprietary Palm OS to themselves and own the whole market. Wrong. Though Palm is far better than MS Windows Mobile, MSWM can be licensed by any hardware manufacturer, and so Palm simply cannot compete with the sheer number of competitions.
So, with Facebook openning up its API, how can it not get thousands of developers writing apps that leverage its platform. OK, so they cant charge for those apps themselves, and some of those apps may well be competitive with internal projects, but they see the bigger game. At a stroke Facebook has recruited thousands of new developers, for free, who will go on to make Facebook THE BEST of its kind. There is NO WAY that MySpace or others can keep up with them.
It takes a brave decision to do this, to loosten the reigns, but thats what todays wiki mass-collaborative market is all about. It is those companies that are brave enough to recognise this that stand the VERY BEST chance of winning.
Jason Dowdell, of Marketing Shift, writes….
Its been reported that Wikipedia founder Jimmy Wales is planning to launch a new search engine next year, to be called Wikiasari.
US mobile carrier T-Mobile has launched a Wiki site for its Sidekick users. The Wiki style of software is most commonly known for its use in the online encyclopedia called Wikipedia. The Sidekick Wiki site, located at Sidekick.Wetpaint.com, is a community based website where all of the content will be written and maintained by Sidekick customers. While T-Mobile will not be creating the content on the site, they say that T-Mobile reps might occasionally “pop” onto the site’s discussion forums to answer some questions.
The founder of online encyclopaedia Wikipedia is launching a service offering free tools for people who want to build community websites. Jimmy Wales has said his company Wikia.com will offer software, storage and network access and that website creators can keep advertising revenue.
